Optimize ROL
We are adLearning
Tell Me More

Our Process

Gain more value from Questions.


You assess key Incidents and establish their root causes. You start an instant dialogue with your colleagues. You ask the right people the right questions.


So everything is not yet perfect? Don’t worry! Like a car, you tune it and then you fine-tune it to achieve perfection. You fine-tune the questions; you verify that your didactics is solid and that your questions will provide the results you expect.


You now have pool of validated questions at hand. Publish the questionnaires and collect extensive user data. Optimise the Return-On-Learning (ROL) based on structured data modelling.


Creating high quality questions for training programmes.

Key Incidents

Selecting the topics

Root Causes

Defining the learning objectives

Open Questions

Having dialogue with SMEs.

Collect Words from SMEs

Stem, Key and Distractors

Closed Questions

Testing with Users

Item Analysis

Fine tuning the questions


  • 2000-2010

    Training Consultancy

    Our core team has more than 30 years of experience in eLearning both nationally and internationally. According to our experience writing a good test is the most important - and yet the most difficult - part of almost every training assignment.

  • November 2010

    ADLOC Founded

    ADLOC was founded in Finland. We offered our consultancy services with the complementary course analysis part. The purpose of this work was to investigate whether the training project really delivered the planned value - i.e. if our work has impact or not. This was very valuable for us and to our customers as it allowed us to continuously tune our methods and content rather than always starting from the blank sheet.

  • 2014

    adLearning Tool

    We noticed that our customers shared our love of questions but their processes did not! Therefore, we offered our tools to our customers. These tools we named as adLearning.

  • 2015

    Cloud -based adLearning Services

    adLearning open for customer use. Publishing and editing in internet is easy. Publishing and editing in LMS is not. Therefore, we have created easy framework for our customers to plan, create and analyse tests.

  • Be Part
    Of Our

Our Team

We’re curious about eLearning and everything in it.

Jussi Tuominen


Johanna Leppävirta

Instructional Designer, PhD

Samuli Karevaara

Software Engineer

We are continuously looking for skilled front end developers who are experienced with HTML5, CSS and Javascript. We would also expect you to have some knowledge about PHP and MySQL. The ideal person would know the basics of advanced single page technologies, Bootstrap and jQuery - and would be eager to learn more every day...

If you are interested - be in touch!

Email: jussi.tuominen@adloc.fi

Tel: +358 44 3338 331

Contact Us

How can we help You?